Ambert lies on the Dore River, a tributary of the Allier River. Ambert is famous for its fourme d'Ambert cheese - "Fourme d'Ambert", its paper mills - "Le moulin Richard de Bas" - (the first edition of Diderot's Encyclopédie was printed on paper made in Ambert) and its circular town market hall - "La Mairie" - (popularized by Jules Romain in his novel Les copains).
The Agrivap Chemin de Fer Touristique operates out of Ambert. There is a steam engine that makes a local run, but to see the line in full a ride on the Panoramique Autorail is not to be missed.
There is an industrial museum with an interesting collection of tractors and small steam engines.
In the town the Museum of Cheese is worth a visit, as is the old paper mill a few kilometres outside the main town.
Ambert was the birthplace of the mathematician Michel Rolle (1652–1719), composer Emmanuel Chabrier (1841–1894), and anthropologist Henri Pourrat (1887-1959), who collected the oral traditions of the Auvergne. It is also the birthplace of actor and director Pierre-Loup Rajot (1958–).
